''My purpose is to bring play and inspiration to catalyze the next creative future for teams''

My aim is to provoke a sense that there is always a new way to observe things in order to guide teams that want to achieve their goals through playing, empathy and creativity.


Punk Design is the way I work


What I do


  • Methodologies to speed up processes covering the user needs.
  • Methods to design sessions to create a common point of view (kick-off sessions, sessions to bring the pov of each role in the team).
  • Research to uncover user needs.
  • Methods to co-create.


  • Innovate your interview process
  • Onboarding activities
  • Research problems and needs
  • Innovate your retention talent
  • Team collaboration
  • Employer branding innovation
  • Attraction talent innovation


  • Design Research
  • Product & Service Design
  • Design purpose & values
  • Real-time mapping scenarios and strategies
  • Create a common point of view of a situation
  • Co-creation
  • Contractor for your project


  • Design experiments to push forward teams
  • Exercises to boost creativity
  • Design innovation and creativity mindsets
  • Boost creativity and empathy


Who am I

Enrique Conches

Human-centered ninja

I’m deeply passionate about Human-Centered Design and evangelist of the power of the people to change society. Totally engaged to Design Research as a fascinating way to empathise with people.

Design Thinking ninja trained at IDEO U and Alumni coach for IDEO U students.
Design Thinking university teacher.
LEGO® SERIOUS PLAY® facilitator.
More than 20 years of expertise in IT as an IT Lead and Project Manager.

Show Cases

Cases that worked well

Playing in the onboarding

LEGO® SERIOUS PLAY® session for a big automotive company working on the values of the company during the onboarding process.

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Science thinking

Design Thinking workshop for a Catalan university to improve a project of science popularization.

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Bricks and company values

LEGO® SERIOUS PLAY® session for a big pharma company for 600 people working on the company values.

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Ideate with your hands

LEGO® SERIOUS PLAY® workshop in the European creativity festival ADCE using the methodology as an ideation technique.

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Remote product innovation

Design Thinking remote sprint for a Bolivian company looking for new spots for product innovation.

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Build your vision

LEGO® SERIOUS PLAY® workshop for a big tech company working on their mission and vision.


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Get In Touch!

Creativity is intelligence having fun
-- Albert Einstein
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